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Advertisers may place advertisements next to the “curated list” of artists by using X

<p>The Elon Musk-owned company X has revealed that its Creator Targeting program will soon allow marketers to place advertisements next to specific content providers on the network.</p>
<p><img decoding=”async” class=”alignnone wp-image-404429″ src=”–750×500.jpg” alt=” advertisers may place advertisements next to the curated list of artists by using” width=”1080″ height=”720″ title=”Advertisers may place advertisements next to the "curated list" of artists by using X 6″ srcset=”–750×500.jpg 750w,–1024×683.jpg 1024w,–768×512.jpg 768w,–150×100.jpg 150w, 1200w” sizes=”(max-width: 1080px) 100vw, 1080px” /></p>
<p>With this change, marketers will be able to stop their advertising from showing up next to objectionable or controversial material.</p>
<p>The firm said in a blog post that “sponsors on X can run ads against a curated list of premium content creators via Creator Targeting soon.”</p>
<p>It went on, “This means giving advertisers more control so they can run ads against the content of their chosen creator(s) using the self-serve X Ads Manager.”</p>
<p>The latest move follows the removal of multiple brand advertisements from X earlier this year due to their placement alongside pro-Nazi material.</p>
<p>In order to entirely eliminate the improbable possibility of undesired adjacencies and link your business with the creators you love most, the microblogging platform also wants to provide the option to run advertisements just on an individual creator’s profile.</p>
<p>The business claims that Creator Targeting is an expansion of X’s potent and brand-safe video product.</p>
<p>Notable businesses like Disney and Apple stopped spending money on X ads last year after Musk supported an antisemitic remark on the social media network. He did, however, eventually issue an apology for it.</p>
<p>Musk chastised the brands in an interview with the New York Times DealBook, even telling them to “go f*** yourself.”</p>
<p>X also said that more than 80,000 artists have used the platform to share their stories and make money from their craft since the ad revenue sharing scheme was introduced in July of last year.</p>

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