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Kesari Golden Sugar unlocks a sweet secret, promoting a healthier life with #KhaoMeethaNoFikar

In a world where sweetness and health often seem like an incompatible duo, Kesari Golden Sugar, emerges as the golden solution, inviting consumers to embark on a journey of guilt-free indulgence. 

Golden is The Healthier Choice

At the heart of this movement lies the fundamental shift towards Kesari Golden Sugar, a naturally derived sweetener that transcends the boundaries set by traditional white sugar. Meticulously extracted from natural sugarcane using Nucane technology, Kesari Golden Sugar focuses on providing customers with a natural and healthy sugar alternative, boasting a low glycemic index (GI). Unlike regular sugar, this unique Kesari Golden Sugar retains its essential nutrients, presenting a beautiful golden hue, a rich flavor and a low GI, making it an ideal choice for those seeking to manage blood sugar levels.

Kesari Golden Sugar is unrefined, unbleached and contains no additives or preservatives, standing as a testament to its commitment to providing a healthier alternative to regular sugar. It can be seamlessly incorporated into various recipes, including coffee, tea, baking, and cooking, offering a healthier alternative without compromising on taste.

We all love our sweet treats, but that post-indulgence guilt isn’t so sweet. White sugar, loaded with preservatives and extras, can cause problems in the long run. It’s linked to things like gaining too much weight, getting type 2 diabetes, and heart issues.

To avoid these issues, it’s smart to think about alternatives. Kesari Golden Sugar is one of those options. It’s natural and won’t mess with your blood sugar as much. Choosing alternatives like this lets you enjoy sweetness without worrying too much about your health.

And that’s what Kesari Golden Sugar’s new campaign “Khao Meetha No Fikar” is all about – more than a marketing endeavor, it’s a transformative movement beckoning individuals towards a lifestyle that is both healthier and sweeter. This initiative goes beyond the realm of typical promotions; it’s an invitation for everyone to join a revolutionary journey towards a more wholesome and joyous life. Kesari Golden Sugar aims to redefine the sweet experience, promising indulgence without compromise. 

The campaign unfolds as a sensory feast, featuring a catchy jingle that lingers in the mind, vibrant visuals that capture the essence of delight and a message that resonates with consumers seeking a delicate balance between satisfying their sweet cravings and prioritizing their overall well-being. It goes beyond traditional marketing strategies, becoming a catalyst for a cultural shift, encouraging individuals to embrace a more conscious and mindful approach to sweetness. 

Through “Khao Meetha No Fikar,” Kesari Golden Sugar strives to create not just customers but advocates for a lifestyle that harmonizes the pleasure of sweetness with a commitment to better health. It’s an immersive experience that goes beyond the taste buds, creating a connection between consumers and a brand that cares about their happiness and well-being. 


Watch the TV Commercial –


Sharing his excitement, Mr. Surjya Meher, CEO, expressed his enthusiasm, stating, “We believe in transforming the way people enjoy sweetness. With Kesari Golden Sugar, you get to relish the sweetness you love while taking care of your well-being. The product is positioned as a healthier alternative, and the jingle is mentioned to convey this message, turning the sweet journey into a delightful melody. The overall focus is on transforming the conventional way people enjoy sweetness into a more mindful and enjoyable experience with Kesari Golden Sugar”.


He further added, “At this juncture, our campaign has demonstrated exceptional traction, with an impressive 20 million+ views and an extensive reach of over 70 million+ impressions across various social media platforms. The momentum continues as the campaign is presently live on leading news platforms and entertainment channels, strategically spanning both traditional and digital mediums. This comprehensive presence ensures that our message resonates across diverse audiences, maximizing the impact and effectiveness of our campaign.”


Kannada Version :

Tamil Version :

Instagram – 

Website – 

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